E-mail marketing is a form of direct marketing that really became popular last year as a way to reach out to customers via electronic mail. Email marketing encompasses a number of actions including:
- adding any advertisements within emails to send out to customers or clients
- sending out emails out to gain more potential customers for your business
- keeping current customers or clients in the loop and up-to-date on any news relating to your business
Also – in a sense – every email sent to a current or new client or customer can be considered a form of email marketing.
A ton of studies have predicted that email marketing is going to boom in 2010 – and it has! Currently, about 90% of marketers all around the world use email marketing as a prime marketing tactic. Since the cost of sending out emails is so low, email marketing is seen by companies as a really beneficial investment.
To add to the charm of email marketing is the social media integration aspect, which is huge for companies. According to a 2010 Email Marketing Trends survey, 59.9% of employers plan to place a “follow us” link in email messages while 53.3% plan to place a link to email messages on social media pages.
Prediction: Email marketing will most likely become increasingly popular in the online marketing world and will potentially remain one of the most effective marketing strategies out there.
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