- Start a company blog. If you or someone at your firm has the time to create a blog and post regularly, this will definitely enhance online traffic to your firm.
- Monitor what’s being said about your firm online. Take the time to peruse the web and check out what people are saying about your firm – both good and bad. For example, setting up Google Alerts on your firm’s name will help you monitor your reputation online.
- Keep your site fresh. Nothing looks worse to potential (or current) clients than outdated attorney bios or old content. Take some time to refresh your site.
- Keep your firm newsworthy. If you don’t already have a page on your site dedicated to “newsy” articles regarding your firm’s practice, create one. If you already have one, make sure you keep it updated and keep your clients informed about what’s new at all times.
- Utilize virtual marketing. By setting up a YouTube channel or adding video bios to your site, more people will most likely become interested in your practice. Many people are drawn to visuals, so creating any type of video can attract more clients.
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