6. Don’t assume your clients know about all of the legal services your firm offers. Oftentimes if prospective clients are unsure what services a firm offers, they reach out to other lawyers who outline their services more clearly. That’s an easy and avoidable way to lose business. Make sure your website outlines in detail all of your firm’s areas of practice and all legal services that you offer.
7. Don’t assume potential clients and your current clients will contact you if they have questions. People sometimes hesitate to call, especially if you haven’t developed any sort of relationship with them. In an effort to get more business, take it upon yourself to reach out to your clients and any prospective clients who may need your services.
8. Don’t use vocabulary that the average person wouldn’t understand. It’s important that clients can depend on visiting your website and get most – if not all – of their questions answered. If there are terms and legal phrases that are confusing to the average person dispersed throughout your site, clients are going to want to find a lawyer who outlines their legal services and practices using layman’s terms.
9. Don’t leave your picture off your site. It may seem like a simple thing, but having your face on your website could make the world of a difference. When a new client visits your website to see what services you offer, they get a chance to see your face and see you on a more personal level. It will give them a closer look into who you are before even speaking with you. If you look personable and inviting, chances are you’ll be contacted.
10. Don’t assume everyone understands your busy schedule. Everyone knows attorneys have hectic schedules. One major complaint among clients is that their lawyer doesn’t return any phone calls or emails and they are hard to reach. Use that notion to your advantage. Get back to your clients in a timely manner. It will increase your credibility more than you realize.
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