Mobile Marketing is a set of practices that enables organizations to communicate and engage with their audience in an interactive and relevant manner through any mobile device or network.
- Mobile Marketing Association
It’s no secret that mobile marketing has taken a number of strides over the past few years as a number of technological developments have been made. Blackberrys, iPhones and the like all encompass new developments all the time and a number of companies and businesses have taken advantage of this for marketing purposes.
Mobile marketing and advertising is an area every business should explore – why not? That said, shouldn’t law firms get a slice of this marketing pie?
There are a few good moves that law firms could make (if it’s possible). One idea is have a way for clients – or potential new clients – to text questions from their phone to someone at the firm to get answered immediately. Whether it’s a “What do I do if…?” legal question or “What’s your firm’s address?” it’s a great way for you to be easily reachable.
One of the biggest problems people have with lawyers is their lack of available time or having to pay a boatload of money for that time. Instead of having to receive a phone call or respond to an email, lawyers will be able to answer right away by simply typing in a few words that will go directly to his or her client’s phone. That lawyer will spend less time away from his or her other work and the client will be pleased to receive an answer immediately. It’s a win/win situation for both.
Or what about a legal application that certain cell phone carriers can offer?
Lawyers should definitely jump on this bandwagon and explore mobile marketing ideas while always keeping in mind: “What will set my law firm apart from the rest?”
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