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Archive for the ‘Tools on the Horizon’ Category

Local search is becoming an increasingly essential element to any online marketing plan. With the emergence of the iPhone and other mobile devices for web browsing, a business that has taken the time to sign up with various online local directories like Yelp has a significant advantage over businesses who haven’t.

Until recently, Yelp’s “Nearby” function was leading the search space in its smartphone apps for local search. “Nearby” provides users of iPhones and the like quick access to the nearest restaurants, bars, banks and other local businesses.

Now Google is primed to take over that space with “Near Me Now,” which has the benefit of being built into Google with no further installation required. A user just has to access Google from their mobile device’s browser, let Google access their location via GPS, then click on the “Near Me Now” link that will appear.

How can a local law firm use this to its best advantage? Here’s an example:

Let’s say you are an Ohio birth injuries attorney with a practice in Cleveland. First, list your firm on Google Local, Yelp, Brownbook and other online local directories.

Next, when filling out your firm’s profile on these directories, make sure you set your location as Cleveland, and include other nearby towns, cities and counties from where you want to pull in leads.

Finally, use “birth injuries attorney” and other key phrases about your practice areas in your profile’s business description field.

Taking a couple hours to get your law firm listed in online local directories is the small step that could bring miles of benefits as web searching via mobile devices gains momentum.

Tools on the Horizon

Thursday, June 25, 2009
posted by Leigh M
Send icon and cursor on monitor, close-up

Online Document Management Systems

When your firm is busy, do you feel more like a secretary than a lawyer? Many firms are taking advantage of online document management – a space and time saving tool that not only makes your life easier, but impresses your clients and keeps them recommending you to friends, family and business partners who need legal assistance.

There are a few areas that are covered by popular electronic document management systems that also provide all-encompassing firm management:

• client information,
• project documents & notes,
• scheduling,
• standard document organization,
• billing, and
• letters and e-mails.

The advantages of adopting such a service are many – your client benefits with the easy access it provides to a variety of documents, from invoices to court forms to copies of lawyer-client correspondence. You and your administrative team will see a noticeable cut-down in the amount of information requests they receive, and you’ll save on the postage costs and demands associated with needing to repeatedly mail copies of various documents. You’ll also save on sometimes huge storage costs for your paper documents by switching to an electronic system.

Documents are hosted securely, and can be indexed and searched for quick referencing. Some companies offer customization of the entire software package to exactly suit your firm’s needs.

As you are likely aware, the federal court system rolled out a PDF-based system (CM/ECF) in 2001, so electronic document sharing should certainly be a focal point of any firm wanting to stay ahead of the curve and further streamline their practices.

The accessibility aspect of online document management a great marketing tool – clients will respect your technology-savvy approach to what some outsiders consider a difficult-to-approach subject (law). Offering this option to your clients will open new doors for a more collaborative approach to legal cases and the sharing of information.