The Power of a Good Website
As broadband internet becomes more widely available, free wireless networks crop up in cities and towns, and laptops, net books, and PCs become more affordable for everyone, more and more of your law clients are looking to the web for legal information and to find an attorney for their needs.
Having a content-rich website that utilizes Web 2.0 marketing techniques can set you apart from your competitors and give you the edge in the internet marketplace. There are tons of options available that allow you to provide helpful advice and information to leads in order to establish yourself as a trustworthy resource. This blog will explore some of the methods a marketing professional can utilize for you to increase your web visibility and reputation.
Good Content
Having informative, helpful content that incorporates search engine optimization keywords in a natural way can be a great asset for two reasons: it keeps your clients coming back, and it boosts your organic search results on popular search engine sites so you can be sure that new leads will be able to find you.
Targeting your Local Market with Keywords
Using geographically-specific keywords is a great practice for law firms. Clients need an attorney who practices in their city or county, and there is usually less competition for keywords isolated by location. You’ll have to compete with fewer lawyers, and ensure that the leads you obtain via this method are people you will be able to help.
YouTube & Video Content
People respond well to visuals, and seeing a video of you explaining your practice area or accomplishments can incline them to feel more comfortable with selecting your firm for their needs. On a deeper level, your client is looking for someone to represent them and speak on their behalf in a case that is likely very important to them. Being able to hear and see you address them will give them a better feel for your style and make them more likely to choose you for their needs.
Keywords & Functionality
Your site should also incorporate keywords on the technical side, in HTML coding such as title and Meta tags. This is another way of ensuring you rank highly in organic search results and that search engines are able to describe your site and services accurately.
Functionality is a big concern. Ensuring that your navigation and layout appear correctly, that all links and forms work appropriately, and that all of the content is logical and easy to understand can provide your clients with a positive experience that will encourage them to come back and recommend your firm to their friends and colleagues.
