Legal Marketing Articles

Posts Tagged ‘Marketing strategy’

Developing a Winning Business Strategy

Wednesday, January 25th, 2012

Whether you’re a partner at a law firm or just starting your legal career, having a well thought-out business strategy will pave the way to professional success.

But where to start? What does a business strategy entail? What about marketing and lead generation? Do I really need a business plan if I’m in business by myself? Who has time to create one? A thousand questions and decisions crop up when the topic turns to business strategy and how to get clients.

Business Development Coach Gary Mitchell explains the benefits of a solid business strategy in an introduction to his series on developing a business plan:

Your business plan will serve as your roadmap to success. It will help you become strategic in your efforts. It will keep you focused when demands for your time may otherwise send you in a different direction.

Getting yourself on solid footing, having an actionable plan, could be what moves you to the front of the pack and secures you an enviable client load.

As far as where to start, how about this series on how to develop a business plan. And let us know how you’ve used a business plan to keep your business strong.

Common Mistakes Made by Law Firms in Legal Marketing

Friday, March 5th, 2010

Often the mistakes that lawyers commit in marketing their services are minor and easy to fix. The first thing to do is recognize them. In his article “7 Deadly Mistakes Lawyers make when Marketing Their Practices” Kenneth Hardison makes several key points I think are worth sharing. He feels that some of the most common mistakes are:

  • Failure to execute your own strategies (stand out from other firms)
  • Failure to show value proposition (what makes your firm better)
  • Lack of  consistency (the look and feel across all your marketing efforts)
  • Lack of a full marketing plan with goals and a budget
  • Failure to track your marketing results effectively(you should get back every dollar you spend)
  • Procrastination or lack of  follow-through.  Make sure you  see your efforts  through to the end
  • Lack of buy-in by everyone (lawyers and staff) to the marketing strategy.

Harding covers a lot of the things law firms shouldn’t do, but it is also important to look at the things they should do.  Let’s look at a good example. Take for instance, this Los Angeles Employment Lawyer.

  • The web site is clean easy to read and the message is consistent.
  • They have a clear call to action on this site.
  • The phone number is easy to find as well as a quick contact form.
  • The content is easy to read and helpful.

Another area that helps this firm stand out is the inclusion of verdicts and settlements on the homepage. This allows potential clients to see that the firm is providing results to clients. One last point-this site is easy to navigate. There is nothing worse than going to a website and not being able to find what you are looking for.