As mentioned in my The Importance of Legal Newsletters blog, publishing newsletters – for any size law firm – is a great marketing tool. Many lawyers feel they’re way too busy to take the time to publish a regular newsletter or feel they’ll run out of things to say, but there are many, many ideas out there.
The most effective legal newsletters are those that combine informational content with your firm’s personal opinion and commentary on various topics including important court decisions, recent events or any pertinent legal news as a whole.
Need some ideas for newsletter content? Here are a few:
- Client FAQs: Make sure to think about what questions your clients frequently ask. A good newsletter will focus on your clients’ main concerns and it’s important you recognize what topics are most relevant to your clients.
- Informational articles: Keep in mind your main area of practice and what your business is largely focused on. What laws – new or old – affect this legal area? What changes have occurred that affect your areas of practice? What should your clients be aware of? Use these newsletters to not only inform your clients but express your opinion about the relative topics and explain how it may affect your clients’ situations.
- Case comments: If an important case has occurred that is either related to your area of practice or not, it’s good to offer your opinion regarding what you think the outcome should be, what legal issues are involved and how you would handle the matter as an attorney. Clients – new and old – will appreciate a more personal tone and will find your personal opinion interesting to read.
- Event information: If you or any other attorneys at your firm are speaking at an event – such as a seminar, releasing some sort of publication or holding an event in the community, make sure to tell your clients. Announce what will be happening and all details involved, and when the event is over it’s a good idea to write about how it went for new clients or those who couldn’t attend.
