Legal Marketing Articles

Posts Tagged ‘legal marketing mistakes’

Choosing Topics for Your Legal Blog

Friday, October 29th, 2010

What to Write About on Your Law Firm Blog

So you’ve set up a blog and are ready to start generating content. Now you might be asking, where do I begin?  When choosing your subject matter, be sure it fits into the overall goal of your blog while creating an authoritative information source. By posting interesting information on current events, you can attract regular visitors and grow the readership of your blog.

The first step to creating valuable blog posts is to decide on a subject. Scour the internet for information on interesting news.  Try news sites like CNN or the New York Times, even other blogs that might have a breaking story.  Repurpose the basic facts of interesting news stories to create a new post for your blog.

Next, craft your own thoughts on the issue and construct a blog post in an authoritative voice.  Using an authoritative voice in your writing will help establish you as an expert in the eyes of the reader.  Use this post to express your opinion on the issue and include informative anecdotes.  This will ensure you are offering readers unique content and help attract return visitors to your emerging blog.

With so much content on the web, the importance of a unique and authoritative voice in your writing cannot be overstated.  Creating quality blog postings is the only way to ensure the continuation and success of your blog.

Read the articles below for a crash course in law firm blogging. Then check out posts on legal blogging from our Best Legal Marketing Blog for more info.

More Articles on Legal Blogging

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Auto Accident Attorney Marketing

Wednesday, September 8th, 2010

Auto Accident Attorney Marketing

Automobile accident victims seek legal advice on dealing with insurance companies, getting repair and medical bills paid, litigation and negotiating settlements. Marketing strategies need to reach these people at home, at work, or through community or social networks. They are looking for an attorney to counsel them regarding their legal rights, to negotiate with insurance companies and litigate their claims.

Online Marketing Resources

1. Establish Your Authority: Start a blog that answers clients’ most immediate introductory questions. For example, “Does My Insurance Policy Prevent Me from Suing for Bodily Injuries?” By answering their first questions, you establish yourself as a resource and worthy of consideration should they need representation.

2. Become a News Source: Use your blog to track recent awards in automobile injury cases, including your successful results, and changes in state no-fault insurance laws. By tracking news that’s relevant to your clients, you establish another touch point that could transition into new business. Offer downloadable claim forms and medical record release forms to your potential clients as a free service.

3. Spread the Word: You need a social network presence. Sites like Facebook and Twitter allow you to engage with injured people and promote your helpful resources, i.e., news, webinars and blog posts. Twitter allows you to post mini-updates on favorable case decisions, awards and other useful potential client information. Don’t be afraid to include some personality in these posts. Promote your Twitter and Facebook pages on your company site.

4. Marketing via SEO and PPC: In short, SEO practices help identify your content to search engine visitors looking for your specific information or keywords. Pay-per-click advertising is the business of purchasing ads that appear to visitors who search these specific keywords. If you’re unfamiliar with paid search, you should read up on this at Google Ad Words and start with a small budget.

5. Expand your Internet presence with listings and services from sites like Attorneys.com, Martindale.com, Lawyers.com, and LawyerMarketing.com.

6. Obtain a free listing on a search engine local business page such as Google.

General Legal Marketing Resources

1. Advertise where your potential clients are. Yellow pages, newspapers, billboards, movie trailers, radio and television each reach their own niches. Remember, this includes cultivating a good relationship with the media. The more you are quoted or interviewed, the more potential clients see you.

2. Referrals from other attorneys.

3. Don’t forget your state bar’s Attorney Referral Service.

4. Join local community organizations to obtain further contacts in the community.

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Mississippi Legal Marketing

Sunday, August 22nd, 2010

Mississippi became a territory in 1798 and the Union’s 20th state on Dec. 10, 1817. It was named for the Mississippi River, which forms its western border.Mississippi has produced numerous legendary musicians, including Elvis from Tupelo (population 35,930 in 2006) and Muddy Waters from tiny Rolling Fork (population 2,486 in 2000).

The state’s population was estimated at 2,951,996 in 2009, putting it roughly in the middle of all the states in terms of number of residents. Almost 177,000 of those people live in its capital and largest city, Jackson.

Mississippi Legal Resources

Whether you are a lawyer researching legal precedent or a member of the Mississippi community with a legal question, start your research with one of the following resources:

  • The Mississippi Bar: The Bar promotes excellence in the legal profession and fair access to the courts, and it provides its members with programs and services to help them achieve these goals. The Bar’s website provides links for the public, leading to information on a variety of legal topics.
  • Mississippi Women Lawyers Association: The MWLA promotes a positive image of attorneys and especially seeks to champion women in the profession. It provides networking opportunities and community service projects for its members.
  • State of Mississippi Judiciary: The state’s judiciary website provides information, forms, reports and other resources of use to lawyers and laypeople alike. You may also search the online catalog of the State Library from this site.

Resources for Legal Marketers in Mississippi

Professionals who market and manage legal service firms can find support and educational resources from the following associations:

  • Legal Marketing Association, Southeastern Chapter: The not-for-profit LMA provides professionals engaged in marketing legal services with resources and networking opportunities that enable them to stay up to date in their field. The Southeastern Chapter serves Mississippi and nine other states.
  • Association of Legal Administrators: The ALA was formed in 1971 to support quality management in the legal services profession. It develops educational programs and provides continuing education credits to participating members. Joining the national association provides access to your local chapter, in this case the Mississippi Chapter.
  • Legal Marketing Jobs: Find legal marketing jobs in Mississippi.

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Common Legal Marketing Mistakes

Thursday, December 17th, 2009

Many attorneys tend to make a number of marketing mistakes and it’s important for all law firms to try to be aware of them and avoid.

1. Don’t focus marketing only on current clients and not potential new ones. A lawyer’s existing clients are of course important, but referrals and new clients are equally or more important.

2. Try not to push any marketing effort to the side when you get too busy. Attorneys are always busy – that’s a fact – but it’s no reason for them to abandon any marketing effort to boost their firm’s reputation and get more clients.

3. Don’t ignore social media. As all social media channels such as Facebook, Twitter and Linked In are becoming more and more popular and a part of almost every business’s marketing strategy, it’s important law firms take advantage of such tools as well.

4. Don’t have an unplanned unorganized marketing plan. As far as successful marketing goes, it’s always important for every type of business to develop a strategic and carefully thought out marketing plan. The more time and effort put into a marketing plan, the better chances of gaining more clients and making your firm more well-known.

5. Make sure your marketing strategy is focused on your firm’s uniqueness and what sets you apart from the rest of the attorneys out there. Stay away from the typical legal jargon posted all over lawyers’ websites and get clients to want to know more about your practice.

To be continued.

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