Latest Tech Tip on Call Tracking
Lawyers understand the advantages of technology in the day-to-day running of their firms, and you probably have plenty of top software packages and communications gadgets that help you do your job and handle clients more efficiently. From a marketing perspective, one particular tech development is getting notice among legal firms, and it’s something you might not have heard of or considered.
Most lawyers with a web presence provide a toll-free 800 number for prospective clients to call for more information or to set up a consultation. There’s a marketing resource to be had with distributing this information via web that many have left un-tapped: online call tracking.
Effective Lead Tracking Technology
When a client calls your 800 number, call tracking captures a wealth of useful information you can use to determine the effectiveness of your online campaigns. The information will also help you to target specific demographics from whom you might be getting lots of attention, or you can utilize the demographic info to figure out which important markets you just aren’t reaching and re-evaluate your strategies.
How it Works
When you opt to use call tracking, you’ll need a unique phone number that will only be used on particular marketing materials – this way you can track which pages and materials are the most effective, and what demographic your information is reaching and enticing (don’t worry, the numbers are for tracking only – all calls will be routed to your normal firm line).
The software you choose will provide you with reports that include caller demographic information such as location and name, along with other details.
Online call tracking is a valuable tool that allows you to determine where your marketing efforts are paying off, where they need to be boosted, and what kind of leads they’re generating for you. You’ll save money by not wasting time on strategies that just aren’t working or aren’t getting you the clients and leads you’re looking for. Best of all is the high level of insight the technology offers into your existing and potential client markets.
