Many attorneys tend to make a number of marketing mistakes and it’s important for all law firms to try to be aware of them and avoid.
1. Don’t focus marketing only on current clients and not potential new ones. A lawyer’s existing clients are of course important, but referrals and new clients are equally or more important.
2. Try not to push any marketing effort to the side when you get too busy. Attorneys are always busy – that’s a fact – but it’s no reason for them to abandon any marketing effort to boost their firm’s reputation and get more clients.
3. Don’t ignore social media. As all social media channels such as Facebook, Twitter and Linked In are becoming more and more popular and a part of almost every business’s marketing strategy, it’s important law firms take advantage of such tools as well.
4. Don’t have an unplanned unorganized marketing plan. As far as successful marketing goes, it’s always important for every type of business to develop a strategic and carefully thought out marketing plan. The more time and effort put into a marketing plan, the better chances of gaining more clients and making your firm more well-known.
5. Make sure your marketing strategy is focused on your firm’s uniqueness and what sets you apart from the rest of the attorneys out there. Stay away from the typical legal jargon posted all over lawyers’ websites and get clients to want to know more about your practice.
To be continued.
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