Part II
If you’re a lawyer or law firm considering using social media tools to promote your business, it’s important you know what methods will help you and which could hurt your business.
- Make it personal. When creating your various accounts with Facebook, LinkedIn, Twitter or any other social networking site, make sure to significantly personalize your page. Like all business marketing tactics, grabbing viewers’ attention right away is the most important. Make sure to outline what area of law you practice, your success stories and what makes your firm stand out alongside all of the rest.
- Update, update, update. Nothing can hurt a business using social networking more than having old content up on their sites for months at a time. If a potential client comes to one of your pages to see what you’re about and content is old, he or she is going to most likely move onto the next attorney or law firm. Whether you’re a one-lawyer firm or a part of a larger firm, it’s important you or a fellow coworker is always updating your Facebook, Twitter or LinkedIn accounts. By refreshing your online content and adding newsworthy blogs or newsletters, the credibility and attractiveness of your firm will increase in viewers’ eyes.
For law firms, social media can be used to draw in new clients or reach out to existing ones. In either situation, it’s important to use online social networking to your business’s advantage and make sure nothing you’re doing will hurt or eventually hurt the number of clients you acquire.
For more information about various social media techniques and aspects, visit www.socialmedia.com or read about social strategies and social news at www.socialmedia.biz.
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