In today’s age of continuous innovation and new technologies on the web, monitoring and managing your online reputation must be a critical part of your overall marketing strategy. Web 2.0 makes it easier than ever before to create customer-driven content, particularly in the form of blogging. Whether the content is praise, badgering, or even false, Google will find it and index.
When a potential client is searching for an attorney in their area, chances are that one single website will not influence their choice, rather the collective research from various websites will aid in their final decision. Human nature dictates an element of curiosity when searching for products or services on the web. If someone is searching for a Miami personal injury lawyer, being #1 in Google no longer ensures that person’s business. They will naturally reference several entries on that first SERP in Google, searching for news, reviews, opinions, and case studies for your firm. One bad piece of press could easily provoke the potential client to take their business elsewhere.
So how do we actively monitor our firm and attorneys names on the web? Google alerts! With Google alerts, you can specify any number of keywords to ‘monitor’, and when Google crawls and indexes a new instance of that keyword, they will notify you via email or RSS. You also have the option to choose real-time notifications or bundled notifications on a daily or weekly basis. For more information and to set up Google alerts for your law firm, visit their site here.
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Good post. Reputation management and lead generation are becoming the two most important things in legal marketing these days…