Search engine optimization (SEO) is essentially a process of making a website easier to find by various search engines. When organizations build a website, they want potential customers to find that web page with relative ease. Word-of-mouth and conventional advertising certainly helps, but many consumers conduct general Internet searches in order to find products and services. Therefore, websites should be designed in such a way that they appear at or near the top of search lists.
A CA consumer lawyer with Kingsley & Kingsley has contributed resources to the creation of this post.
Since Google is a powerful force in the world of search engines, they are able to speak with some authority on Internet traffic. In the free Search Engine Optimization Starter Guide, Google introduces organizations to various techniques that can help enhance the effectiveness of websites. Google stops short of giving away all of their equations for calculating page rank, but the document does give guidelines on designing effective web content.
This free document provides professionals with information on how to improve site structure, URLs, content, and use of images. In addition, the Guide gives guidelines on how to help with site navigation and potentially include access to mobile applications.
Those organizations that want to help advertise their business can potentially use the document to improve website promotion. Google’s guide also provides users with additional free webmaster tools that can help with more advanced SEO analysis.
About
Dori Eldridge manages the network of blogs created by LexisNexis to promote community within the legal marketing realm, and educate clients and those new to marketing on the most effective ways of getting your name out into the world. She brings 12 years of online marketing experience to the party.
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