Resources
LexisNexis provides “Total Practice Solutions” for law firms and legal professionals in the form of website management and marketing, client management, and practice management.
LexisNexis also supports Martindale-Hubbell, a professional network involving over one million lawyers who connect to share information, collaborate, and refer clients. The site features resources for legal professionals in the form of blogs, news, forums, and website content that any attorney will certainly find valuable. Martindale.com also offers a search area where potential clients and colleagues can view your professional profile and contact details.
Appearing at the top of organic search engine results for the term “lawyer” is Lawyers.com, an authoritative source for general legal information, law information by state, and lawyer listings that appear in search results for terms including practice areas and geographic locations. Potential clients can utilize this site to find background information about their legal situation, and at the same time select your firm as one to potentially represent them, so it is a great lead source.
Legalmarketing.org is the website of the Legal Marketing Association (LMA) and offers a wealth of reliable information and resources for members and visitors. The LMA also organizes conferences for legal and marketing professionals. The website provides industry news and tips, and LMA Connect allows you to collaborate and share information with other marketers in the legal field.
HotDocs Document Automation Software works with applications you already utilize in your firm, such as common office software, and allows you to share documents electronically with your colleagues and clients. The server edition allows you to not only create templates and automate your document process; it also allows you to upload documents to the internet.
Attask Project Management Software is a helpful way for various companies to handle their business – big or small – in a structured and organized way. AtTask is specifically a good option for law firms to adopt in that it guarantees all aspects of the business will be accounted for and handled and will ensure the firm’s overall success.
Constant Contact is an option for companies who wish to reach their individual marketing goals while reaching out to millions of customers all over the world. Email marketing is a growing industry and can been beneficial to all businesses – large or small – who wish to increase and improve their marketing strategies.
Legal Marketing Reader is a website that tracks the top 27 law firm marketing blogs and newsfeeds. It’s a helpful resource for those who would like to read about various legal marketing topics discussed all over the web.
HG.org offers in-depth looks at the various chapters and locations of the Legal Marketing Association. It offers pages dedicated to the numerous legal marketing associates and provides links and news relating to each individual organization.
- Google Maps allows companies to add their businesses, view other businesses, view maps and get driving directions. This is a helpful way for law firms to post their firm’s location and information for clients to find right away with just a few clicks.
- Google Analytics is a helpful tool for law firms interested in obtaining a detailed analysis of their website. Google Analytics outlines how much activity that site has including how many page views there are to date, how often the site has been visited and it provides a traffic source overview.