While it’s not a subject frequently broached in law school classrooms, the ability to influence others is an important part of being a lawyer. Being able to influence what others think or how others act means that attorneys can produce more favorable outcomes for their clients, generate more leads, land high profile cases and so much more. Measuring influence, however, requires you to look beyond traditional number-driven metrics.
Longevity in your community
While analyzing a Klout score and social media signals provides tangible data, you often need to look deeper to accurately gauge your influence. Since running a successful firm largely hinges upon relationships, the number of years you have been active in your community is important. A Decatur, GA car accident lawyer with 10 years of experience practicing law and building relationships with judges and other attorneys in his area is likely to have more influence than an attorney fresh out of law school. Having strong community ties and a solid reputation often play a role in your social media presence. For this reason, your online and offline influence are usually intertwined.
Involvement in organizations
This is another key factor that will determine your influence. Contributing to charities, participating in local events and being a member of popular organizations can put you in a good position to earn the respect of citizens and your fellow lawyers. If you are known for your philanthropy and have established a positive name for yourself through organizational involvement, you will probably have more influence than if you were detached and had no participation.
Finally, both the quantity and quality of your online and offline relationships is a strong indicator of how influential you are. Quality is the key word here because merely having a long list of contacts with whom you barely know can minimize your influence. However, being able to change peoples’ minds and behavior by building a solid rapport with them usually means you have a considerable level of influence.