Lead Capture

Stock Photos vs. Real People – Familiarity Breeds Conversion

In a society that is driven by visual elements, it is standard practice to put graphics and photos on a website in order to create... Read more

How to Write Successful PPC Ad Copy

Let’s say you set up a pay-per-click, or PPC, campaign for your law firm in hopes of pulling in new clients. Great idea! Just keep... Read more

Making The Most of Your Contact Page

Online marketers are concerned with conversions.  You can bring visitors to your website with good SEO, keep them engaged with good design and content, but... Read more

How to Convert Legal Assistance Calls to Loyal Paying Customers

Legal marketing budget can run into several thousand dollars a month. This may include everything from tv ads, direct mail, email marketing, PPC, SEO, advertisements... Read more

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