So, you have your website up, you’re all signed into Google Analytics. Now, how do you weed through all this data so it means something to you and your law firm?

The first tip for learning how to use Google Analytics is how to interpret web analytics terminology:

* Visits: # of visits to the site in a specific time period

* Pageviews: # of pages visitors viewed

* Pages/Visit: Pageviews per visitor

* Bounce Rate: % of people who leave the site after only visiting one page

* Avg. Time on Site: average amount of time a visitor spends at your site

* % of New Visits: % of new visitors vs. total visitors

Now that you know the basic terminology, here are a few popular reports to display your web analytics data. Find them on the lefthand navigation. They’re essential in understanding how to use Google Analytics.

Visitors Overviews: Find out how much traffic is coming to your site, number of page views, average visit length and bounce rate.

Traffic Sources Overview: Where are your visitors coming from? Google? Yahoo? Another website?

Keyword: What are the terms people use to find your site? Learn which are valuable, which bring conversions and which are the right keywords to buy.

There are several other accessible reports on the main page, such as top content tracking reports and site overlay reviews. To learn more reporting tips for Google Analytics, check out this Complete Google Analytics User Guide, and check back at BestLegalMarketing.com for helpful tips on Google Places, Google Local Business Listings, and more!