Making You Law Firm Website SEO-Friendly
Getting your firm’s website noticed on search engines depends on a strong, SEO-friendly web design. Following the best practices outlined below will help improve your search engine visibility across the net.
First, you need to research your keywords and find out which ones people are actually searching for. This research is crucial in creating an SEO friendly web design.
Next, carefully craft your titles. Each page should have unique titles. It is also important that you lead with your target keywords while placing branded terms toward the end.
Third, make sure your content and meta tags are keyword rich. Place your relevant keywords high on the page. This is referred to as keyword prominence. In addition to this, it is important to have several hundred words of content on each page. This allows search engines to determine the keyword theme, and give you a better chance of ranking for targeted keywords.
The fourth best practice that should be followed is related to XML and HTML sitemaps. Each of these files should contain plain text links. An XML sitemap gives search engines a complete list of all URLs corresponding to the pages within your site. A native sitemap is a page on your website that should link to your most important pages. This gives search engine “”spiders”" a direct path to the most important pages within your site.
Finally, when creating an SEO friendly website, you must create an effective navigation while linking to other pages throughout your content. This can help search engines understand which pages are important since they will naturally be linked to more often within your site. As this occurs, your PageRank score may be improved on pages throughout your site.
Read the articles below for a crash course in law firm website design. Then check out posts on lawyer websites from our Best Legal Marketing Blog for more info.
