Lawyer Website Basics: Content, Design & Architecture
Constructing a clear and concise home domain is critical to any web marketing strategy. Your law firm’s website should be the absolute authority on, and advocate for, your business. Since all other web marketing efforts will point back to your law firm’s website, be sure you structure your content in a way that is effective for potential consumers. Content should be intuitively organized, making it easier for visitors to find information on your services and increase your chances of conversion.
Clearly display your businesses contact information, phone number and email especially, on every site page. Prominently displayed contact information will assist the visitor in reaching out for service requests.
It is also important to include as much information about your firm as possible. Vital information includes:
- the area of legal practice
- biographical information on the firm’s partners, and more.
This helps potential clients get a better understanding of the firm. It is also beneficial to mention information on past cases, testimonials, and copies of press releases. This information, and the rest of your website, should be constructed to advocate for your law firm and guide visitors toward contacting you for services.
Read the articles below for a crash course in law firm website design. Then check out posts on lawyer websites from our Best Legal Marketing Blog for more info.
