Beyond Posts: What Else to Include on Your Legal Blog
When starting to create your firm’s blog, there are several types of web pages that should be included, as opposed to the usual daily “”posts”". Web pages will should remain static(static) or in one place on your blog, while the posts will move up. The use of the following types of web pages will help ensure an informative, easy-to-use legal blog. If your blog is incorporated within your law firm website, then you may already have some of this information on the site.
- About Us Page – This is vital. Visitors want to know who and where this is information is coming from.
- Contact Page – This is really a no-brainer. Give potential clients and interested parties a way to contact you. List your information clearly and succinctly.
- Press Page – Use this type of web page to promote what other media outlets have already written about your firm. It will be helpful should a journalist want to promote you, and your firm will gain some credibility as well.
- FAQ Page– This will cut down on your workload. You are likely to get asked the same questions all the time. Take the time to draft some good responses and you may never have to answer basic questions again.
- Subscriber Page – Help potential clients and interested parties learn how to subscribe to your firm’s blog.
- Blogroll – Include a link to your most-popular blogs or ones you commonly refer to.
- Key Information Page – This can be useful if there is information you are constantly providing to visitors. Is there a famous case or a type of law for which you are well known? Keep the link to this page handy for anyone interested.
Read the articles below for a crash course in law firm blogging. Then check out posts on legal blogging from our Best Legal Marketing Blog for more info.
