Wrongful Death Attorney Marketing
A wrongful death lawsuit is brought by the victim’s next of kin against the party who negligently caused the decedent’s death. This remedy is provided by statute because, at common law, the cause of action died with the victim. Wrongful death statutes vary by state, so knowledge of the particular statute is important. Marketing strategies need to reach the survivors of wrongful death victims at home, at work or through community or social networks. They are looking for an attorney to counsel them regarding their legal rights, negotiate with insurance companies and litigate their claims.
Online Marketing Resources
1. Establish your authority: Start a blog that answers clients’ most immediate introductory questions. For example: “What damages are recoverable in a wrongful death case?” By answering their first questions, you establish yourself as a resource and worthy of consideration should they need representation. Add to this library helpful answers that target questions specific to your personal wrongful death law. Tackle one question per post.
2. Offer a Webinar: This is merely a digital version of the old free client seminar. A potential topic could be use of structured settlements. Offer to e-mail those who register the login information for the Webinar, thereby capturing a contact for future reference. Online services like Microsoft Live Meeting, Webex and Adobe Connect Pro are affordable options to set up these Webinars. Again, you establish yourself as an authority and then provide the means to contact you for further information.
3. Become a news source: Use your blog to track recent awards in wrongful death cases, including your successful results. By tracking news that’s relevant to your clients, you establish another touchpoint that could transition into new business.
4. Spread the word: You need a social network presence. Sites like Facebook and Twitter allow you to engage with injured people and promote your helpful resources, such as news, Webinars and blog posts. Don’t be afraid to include some personality in these posts. Promote your Twitter and Facebook sites on your company site.
5. Marketing via SEO and PPC: In short, search engine optimization (SEO) practices help identify your content to search engine visitors looking for your specific information or key words. Key words like wrongful death attorney will attract potential clients using search engines to your site. Pay-per-click (PPC) advertising is the business of purchasing ads that appear to visitors who search these specific key words. If you’re unfamiliar with paid search, you should read up on Google Ad Words and start with a small budget.
6. Obtain a free local listing from a search engine like Google.
General Legal Marketing Resources
1. Advertise where your potential clients are. Bus lines, yellow pages, newspapers, billboards, movie trailers, radio and television each reach their own niche. Remember: This includes cultivating a good relationship with the media. The more you are quoted or interviewed, the more potential clients see you.
2. Obtain referrals from other attorneys.
3. Don’t forget your state bar’s attorney referral service.
