Workers Compensation Law Attorney Marketing

Workers compensation laws provide injured employees and their families with fixed monetary payments in exchange for employees foregoing their right to sue their employees for negligence. State workers compensation laws provide the framework for most programs, while federal laws pertain to specific types of employee programs such as federal employees, longshoremen and harbor workers, railroad workers and coal miners. Attorneys representing employees need to reach their potential clients at home, in the community, and where they work. Attorney’s fees are often limited by statute, so this usually is a high volume practice.

Online Marketing Resources

1. Establish Your Authority: Start a blog that answers clients’ most immediate introductory questions. For example, “How do I get my medical bills paid?” or “How long do I have to report an injury?” By answering their questions you establish yourself as a resource and worthy of consideration should they need representation. Add to this library of “helpful answers” targeting questions specific to business law.
2. Provide downloadable online claim forms.
3. Become a News Source: Use your blog and website to advise potential and existing clients of favorable results, relevant court and administrative law judge decisions and changing areas of the law. By tracking news that’s relevant to your clients, you establish another touch point that could transition into new business.
4. Marketing via SEO and PPC: In short, SEO practices help identify your content to search engine visitors looking for your specific information or keywords. Pay-per-click advertising is the business of purchasing ads that appear to visitors who search these specific keywords. If you’re unfamiliar with paid search, you should read up on Google Ad Words and start with a small budget.
5. Obtain a free local business listing on a search engine such as Google.
6. Advertise where your potential clients are. Yellow Pages, newspapers, bus and train lines, labor union publications, television and radio each reach their own niches.
7. Referrals from other attorney and clients.

General Legal Marketing Resources

1. Advertise where your potential clients are. Yellow Pages, newspapers, bus and train lines, labor union publications, television and radio each reach their own niches.
2. Referrals from other attorney and clients.