Truck accident attorney marketing
Truck-accident victims seek legal advice on dealing with trucking and insurance companies, getting repair and medical bills paid, litigation and negotiating settlements. Marketing strategies need to reach these people at home, at work or through community or social networks. They are looking for an attorney to counsel them regarding their legal rights, negotiate with insurance companies and litigate their claims.
Online marketing resources
1. Establish your authority: Start a blog that answers clients’ most immediate introductory questions. For example: “What are punitive damages, and can I recover them from a trucking company?” or “Can I sue a trucking company that is from another state?” By answering their first questions, you establish yourself as a resource and worthy of consideration should they need representation.
2. Become a news source: Use your blog to track recent awards in truck-injury cases, including your successful results. By tracking news that’s relevant to your clients, you establish another touchpoint that could transition into new business. Offer downloadable claim and medical record release forms to your potential clients as a free service.
3. Spread the word: You need a social network presence. Sites like Facebook and Twitter allow you to engage with injured people and promote your helpful resources, such as news and blog posts. Twitter allows you to post miniupdates on favorable case decisions, awards and other useful potential client information. Don’t be afraid to include some personality in these posts. Promote your Twitter and Facebook sites on your law firm web site.
4. Marketing via SEO and PPC: In short, search engine optimization (SEO) practices help identify your content to search engine visitors looking for your specific information or key words. Use key words like truck accident or tractor-trailer in your Web site and blog. Pay-per-click (PPC) advertising is the business of purchasing ads that appear to visitors who search these specific key words. If you’re unfamiliar with paid search, you should read up on Google Ad Words and start with a small budget.
5. Obtain a free listing on a search engine local business page such as Google.
General legal marketing resources
1. Advertise where your potential clients are. Yellow pages, newspapers, billboards, movie trailers, radio and television each reach their own niche. Remember this includes cultivating a good relationship with the media. The more you are quoted or interviewed, the more potential clients see you.
2. Get referrals from other attorneys, physicians, health care providers and insurance brokers.
3. Don’t forget your state bar’s attorney referral service.
4. Join local community organizations to obtain further contacts in the community.
