Tax Attorney Marketing

Tax law attorneys advise clients on individual and commercial tax issues, both domestic and international. Structuring executive compensation and tax litigation can also be addressed. Familiarity with both state tax codes and the federal Internal Revenue Code is required. Clients who seek this advice usually have sophisticated tax issues requiring some level of expertise.

Online Marketing Resources

1. Offer a Webinar: This is probably the most important resource, along with self-sponsored client seminars. A potential topic could be whether a Subchapter S corporation could be a good choice for a small business. Offer to e-mail those who register the login information for the webinar, thereby capturing a contact for future reference. Online services like Microsoft Live Meeting, Webex and Adobe Connect Pro are affordable options to set up these webinars. Again, you establish yourself as an authority and then provide means to contact you for further information.
2. Establish Your Authority: Start a blog that answers clients’ most immediate introductory questions. By answering their first questions you establish yourself as a resource and worthy of consideration should they need representation. Add to this library of “helpful answers” targeting questions specific to tax law. Tackle one question per post.
3. Become a News Source: Use your blog to track recent changes in the tax laws and regulations.
4. Marketing via SEO and PPC: In short, SEO practices help identify your content to search engine visitors looking for your specific information or keywords. Use relevant terms such as “tax law” in your website and blog. Pay-per-click advertising is the business of purchasing ads that appear to visitors who search these specific keywords. If you’re unfamiliar with paid search, you should read up on Google Ad Words and start with a small budget.
5. Obtain a free local listing on a search engine such as Google.
6. Increase your Internet presence with attorney services and listings such as Martindale.com, Lawyers.com, and Attorneys.com.
7. Advertise where your potential clients are. Yellow Pages, newspapers, investment magazines, radio and television each reach their own niches.
8. Newsletters
9. Writing for print media, e.g. newspaper columns, magazine articles.
10. Public speaking.
11. Referrals from attorneys, insurance brokers, financial planners, and accountants.
12. Obtain listings in attorney directories such as Martindale Hubbell.

General Legal Marketing Resources

1. Advertise where your potential clients are. Yellow Pages, newspapers, investment magazines, radio and television each reach their own niches.
2. Newsletters
3. Writing for print media, e.g. newspaper columns, magazine articles.
4. Public speaking.
5. Referrals from attorneys, insurance brokers, financial planners, and accountants.
6. Obtain listings in attorney directories such as Martindale Hubbell.