Sexual Harassment Law Attorney Marketing
Cases involving sexual harassment often arise in the workplace. Both federal and state laws such as the Civil Rights Act of 1964 have been created to prohibit sexual harassment. Complaints usually involve activities that have created a hostile work environment or where employees have been required to submit to unwanted sexual conduct of a physical or verbal nature as a condition of employment or advancement. Potential clients need counseling regarding their rights under various statutes and an advocate to act on their behalf. Attorneys need to reach their potential clients at home, in the community and where they work.
Online marketing resources
1. Establish your authority: Start a blog that answers clients’ most immediate introductory questions, such as “Can my employer terminate me if I make a complaint?” By answering their questions, you establish yourself as a resource and worthy of consideration should they need representation. Add to this library helpful answers that target questions specific to sexual harassment law.
2. Provide a list of helpful links, such as the U.S. and state departments of labor and your state’s human relations commission.
3. Offer a Webinar: A potential topic could be how to file a sexual harassment complaint with an employer. Offer to e-mail those who register the login information for the Webinar, thereby capturing a contact for future reference. Online services like Microsoft Live Meeting, Webex and Adobe Connect Pro are affordable options to set up these Webinars.
4. Become a news source: Use your blog and Web site to advise potential and existing clients of favorable results, relevant court decisions and changing areas of the law. By tracking news that’s relevant to your clients, you establish another touchpoint that could transition into new business.
5. Marketing via SEO and PPC: In short, search engine optimization (SEO) practices help identify your content to search engine visitors looking for your specific information or key words. Key words such as sexual harassment attorney along with the name of your community should guide potential clients to your site. Pay-per-click (PPC) advertising is the business of purchasing ads that appear to visitors who search these specific key words. If you’re unfamiliar with paid search, you should read up on Google Ad Words and start with a small budget.
6. Obtain a free local business listing on a search engine such as Google.
General legal marketing resources
1. Advertise where your potential clients are. Yellow pages, newspapers, television and radio each reach their own niche. Cultivate a good relationship with the media. You want to become the attorney they go to when a quote on sexual harassment law is needed.
2. Obtain referrals from other attorneys and clients.
