Securities Law Marketing
Securities law protects the public from fraudulent and misleading practices in issuing and selling stocks. Two federal statutes provide the primary framework for securities law: the Securities Act of 1933 (15 U.S.C. 77a), and the Securities Exchange Act of 1934 (15 U.S.C. 78a). Investors may have private causes of action for fraud, and other violations of the federal laws. Securities law marketing involves finding stockholders who have been damaged by illegal practices, advising them and litigating on their behalf.
Online Marketing Resources
1. Offer a Webinar: Potential topics could include news items regarding stock issuers, or brokers recently found in violation of the various securities laws. Offer to e-mail those who register the login information for the webinar, thereby capturing a contact for future reference. Online services like Microsoft Live Meeting, Webex and Adobe Connect Pro are affordable options to set up these webinars. You can then e-mail these potential clients with further information about potential lawsuits.
2. Establish Your Authority: Your blog MUST depict you as an expert. Start a blog that answers clients’ questions like, “How do I file a customer complaint against my broker?” “How does arbitration work?” or “What is insider trading?” Add to this library of “helpful answers” targeting questions specific to securities law.
3. Become a News Source: Use your blog to track recent awards for stockholders, including your successful results. Offer downloadable claim forms, such as a form for filing customer complaints against a stockbroker, to your potential clients as a free service.
4. Spread the Word: You need a social network presence. Sites like Facebook, and Twitter allow you to engage with investors and promote your helpful resources, i.e., news, webinars, blog posts. Twitter allows you to post mini-updates on favorable case decisions, awards and other useful potential client information. Promote your Twitter, Facebook sites on your site.
5. Marketing via SEO and PPC: In short, SEO practices help identify your website to search engine visitors looking for your specific information or keywords. Use relevant keywords such as “SEC,” “stock,” and “IPO.” Pay-per-click advertising is the business of purchasing ads that appear to visitors who search these specific keywords. If you’re unfamiliar with paid search, you should read up on Google Ad Words and start with a small budget.
General Legal Marketing Resources
1. Advertise where your potential clients are. Financial newspapers, magazines, radio and television show all have their own followers. Sponsoring the local radio stock market report gets your name out there at least once per day.
2. Direct mail marketing.
3. Referrals from other attorneys
