Insurance Bad Faith Attorney Marketing
Bad faith on the part of an insurance company can be failing to investigate a claim, denying a claim without a justifiable reason or other failures to deal with an insured in a fair manner. Bad faith litigation brought on behalf of an insured may result not only in payment of a wrongfully denied claim but also in payment of the insured’s attorney’s fees and payment of claims that may exceed the limit of liability expressed in the policy. State laws on insurer bad faith vary, so practitioners must be knowledgeable of the case law in every state in which they practice.
Online Marketing Resources
1. Establish Your Authority: Start a blog that answers clients’ most immediate introductory questions. For example, “Can I appeal a claim denial?” “How do I prove bad faith?” or “How long does the insurance company have to make a decision on my claim?” Add to this library of “helpful answers” targeting questions that are specific to insurer bad faith. Tackle one question per post.
2. Become a News Source: Use your blog to track recent bad faith awards against insurance companies. Be sure to prominently highlight your successful cases.
3. Spread the Word: You need a social network presence. Sites like Facebook and Twitter allow you to engage with injured people and promote your helpful resources, i.e., news, webinars, blog posts. Promote your Twitter, Facebook sites on your company site.
4. Marketing via SEO and PPC: In short, SEO practices help identify your content to search engine visitors looking for your specific information or keywords. Use relevant words such as “bad faith”, “denial” and “insurance claims” in both your website and blog. Pay-per-click advertising is the business of purchasing ads that appear to visitors who search these specific keywords. If you’re unfamiliar with paid search, you should read up on Google Ad Words and start with a small budget.
5. Obtain a Listing on an Existing Website: Websites like Martindale.com, Lawyers.com and Attorneys.com are designed to reach new clients and increase your visibility to potential clients.
General Legal Marketing Resources
1. Advertise where your potential clients are. Yellow pages, newspapers, billboards, radio and television each reach their own niches. This includes cultivating a good relationship with the media. The more you are quoted or interviewed, the more potential clients see you.
2. Referrals from other attorneys, public adjusters and appraisers.
3. Don’t forget your state bar’s Attorney Referral Service.
