Immigration Law Firm Marketing

Immigration Law Attorney Marketing

Immigration law deals with the rights and duties of aliens and their residence and/or citizenship in the United States. Both federal and state law can be applicable. Immigration attorneys may be involved in tasks such as obtaining visas, defending clients at deportation proceedings, and ensuring employer compliance with federal and state immigration laws. Potential clients need counseling regarding their rights under various statutes and an advocate to act on their behalf. Attorneys need to reach their potential clients at home, in the community, and where they work.

Online Marketing Resources

  1. Establish your authority: Start a blog that answers clients’ most immediate introductory questions such as, “Do I have to take an examination to become a U.S. citizen?” By answering their questions you establish yourself as a resource and worthy of consideration should they need representation. Add to this library of “helpful answers” targeting questions specific to immigration law.
  2. Become a news source: Use your blog and website to advise potential and existing clients of favorable results, relevant court decisions and changing areas of the law. By tracking news that’s relevant to your clients, you establish another touch point that could transition into new business. Since many of your potential clients may not be familiar with the area, include a list of helpful links.
  3. Marketing via SEO and PPC: In short, SEO practices help identify your content to search engine visitors looking for your specific information or keywords. Keywords such as “immigration attorney” along with the name of your community should guide potential clients to your site. Pay-per-click advertising is the business of purchasing ads that appear to visitors who search these specific keywords. If you’re unfamiliar with paid search, you should read up on Google Ad Words and start with a small budget.
  4. Obtain a free local business listing on a search engine such as Google.

General Legal Marketing Resources

  1. Advertise where your potential clients are. Yellow Pages, newspapers, bus lines, television and radio each reach their own niches. Cultivate a good relationship with the media. You want to become THE attorney they go to when a quote on immigration law is needed.
  1. Referrals from other attorneys, clients, and religious and social institutions.