Fraud Attorney Marketing
Fraud is intentionally deceiving someone, primarily for financial gain. There are numerous types of fraud including computer, internet, credit card, phone, bankruptcy, insurance, and securities fraud. The specific definition of fraud varies based on the type of fraud and the jurisdiction. Clients charged with fraud need an attorney to counsel them regarding their rights, advise regarding pleading, negotiate plea-bargains, defend and if necessary appeal convictions. Marketing strategies need to reach these people at home, at work, where they are incarcerated, or through community or social networks.
Online Marketing Resources
1. Establish Your Authority: Start a blog that answers clients’ immediate introductory questions. By answering these questions you establish yourself as a resource and worthy of consideration should they need representation. Add to this library of “helpful answers” targeting questions specific to your practice. Tackle one question per post.
2. Explain the Criminal Courts and Their Procedures: Use your blog and website to explain items like criminal statues, the process or arraignment, and how bail works.
3. Become a News Source: Use your blog to track recent case decisions including your successful results. By tracking news that’s relevant to your clients, you establish another touch point that could transition into new business.
4. Spread the Word: You need a social network presence. Sites like Facebook and Twitter allow you to engage with potential clients and promote your helpful resources, i.e. news and blog posts. Twitter allows posting of mini-updates on favorable case decisions, TV and radio interviews and other useful client information. Don’t be afraid to include some personality in these posts. Promote your Twitter and Facebook pages on your website.
5. Marketing via SEO and PPC: In short, SEO practices help identify your content to search engine visitors looking for your specific information or keywords. Pay-per-click advertising is the business of purchasing ads that appear to visitors who search these specific keywords. If you’re unfamiliar with paid search, you should read up on Google Ad Words and start with a small budget.
6. Obtain a free local business listing on a search engine such as Google.
General Legal Marketing Resources
1. Advertise where clients are like Yellow Pages, newspapers, billboards, radio and television. Cultivate good relationships with the media. The more you are interviewed, the more potential clients see you.
2. Referrals from other attorneys.
