Construction Law Attorney Marketing
Construction contract law primarily deals with the contractual issues arising from building contracts, both residential and commercial. Obtaining and complying with governmental permits and bonding issues are also part of the construction law attorney’s expertise. Issues arising from labor relations, insurance and real estate law are also often addressed. Marketing strategies aim to identify potential clients in need of construction law services and stress the attorney’s experience in this area.
Online Marketing Resources
1. Establish your authority: Start a blog that answers immediate, introductory questions. For example, “How can I use alternative dispute resolution to avoid expensive litigation?” By answering questions, you establish yourself as a resource and worthy of consideration should readers need representation. Add to this library of “helpful answers” additional questions and answers that target questions specific to construction law and highlight your practice.
2. Offer a Webinar: This is a digital version of the traditional free-client seminar. Offer to e-mail those who register the login information for the webinar, thereby capturing a contact for future reference. Online services like Microsoft Live Meeting, Webex and Adobe Connect Pro are affordable options to set up these webinars.
3. Become a news source: Use your blog and website to advise potential and existing clients of industry news and awards received by your practice. Track and report relevant court decisions and changing areas of the law. By tracking news that’s relevant to your clients, you establish another touch point that could transition into new business.
4. Marketing via SEO and PPC: In short, Search Engine Optimization practices help identify your content to search engine visitors looking for your specific information or keywords. Use targeted keywords like “construction law attorneys” on your website and blog. Pay-per-click advertising is the business of purchasing ads that appear to visitors who search these specific keywords. If you’re unfamiliar with paid search, read up on Google Ad Words and start with a small budget.
5. Increase Internet presence with listings in Martindale.com, Lawyers.com, and Attorneys.com.
6. Obtain a free local business listing on a search engine such as Google.
General Legal Marketing Resources
1. Advertise where your potential clients are. Yellow pages, newspapers, and business journals and trade magazines each reach specialty niches.
2. Cultivate referrals from other attorneys, clients and companies that you transact business with.
3. Obtain listings in attorney business directories such as Martindale-Hubbell.
4. Join and attend community business organizations such as the Rotary Club and the Chamber of Commerce to expand your business contacts.
