Civil Litigation Attorney Marketing
Attorneys with a civil litigation practice concentrate on civil trial work in both state and federal courts. Cases can range from personal injury to contract law. Marketing efforts must emphasize the attorney’s expertise in litigation and highlight his/her successful results.
Online Marketing Resources
1. Establish Your Authority: Your blog must assert your courtroom experience. Answering clients’ most immediate questions is important. Answering questions such as, “What is a deposition?” or “What is discovery and what information to I have to provide?” establishes your expertise as well as preparing clients for the stresses of litigation. By answering their first questions you establish yourself as a resource and worthy of consideration. Add to this library of “helpful answers” targeting questions specific to litigation. Tackle one question per post.
2. Become a News Source: Use your blog to track recent awards in cases, especially your successful results. By tracking news that’s relevant to your clients, you establish another touch point that could transition into new business. Offer downloadable claim forms, and medical record release forms to your potential clients as a free service.
3. Spread the Word: You need a social network presence. Sites like Facebook, and Twitter allow you to engage with potential clients and promote your helpful resources, i.e., news, blog posts. Twitter allows you to post mini-updates on favorable case decisions, awards and other useful potential client information. Don’t be afraid to include some personality in these posts. Promote your Twitter, Facebook sites on your website.
4. Marketing via SEO and PPC: In short, SEO practices help identify your content to search engine visitors looking for your specific information or keywords. Pay-per-click advertising is the business of purchasing ads that appear to visitors who search these specific keywords. If you’re unfamiliar with paid search, you should read up on Google Ad Words and start with a small budget.
5. Obtain a free local listing from search engines like Google.
General Legal Marketing Resources
1. Referrals from other attorneys.
2. Advertise where your potential clients are. Yellow pages, newspapers, billboards, radio and television each reach their own niches. Remember this includes cultivating a good relationship with the media. The more you are quoted or interviewed, the more potential clients see you. Every TV interview in front of the courthouse builds your reputation.
3. Become a member of as many local community groups as possible to make more local contacts.
4. Don’t forget your state bar’s Attorney Referral Service.
