Catastrophic Injury Attorney Marketing
Catastrophic injury claimants are individuals who have sustained major traumatic injuries such as burns, spinal cord injuries, brain injuries, and amputations. Although the applicable case law in these lawsuits is the same as for the common tort, the severity of the injuries to plaintiffs and the specialized medical and rehabilitation issues involved often require special expertise. Marketing strategies need to reach these people at home, at work, or through community or social networks. They are looking for an attorney to counsel them regarding their legal rights, to negotiate with insurance companies and litigate their claims.
Online Marketing Resources
- Establish Your Authority: Start a blog that answers clients’ most immediate introductory questions. For example, “If I was partially at fault for causing my injuries can I still recover?” By answering their first questions you establish yourself as a resource and worthy of consideration should they need representation. Add to this library of “helpful answers” targeting questions specific to your practice law.
- Offer a Webinar: This is merely a digital version of the old free-client seminar. Potential topics could include: use of structured settlements or choosing a doctor. Offer to e-mail those who register the login information for the webinar, thereby capturing a contact for future reference. Online services like Microsoft Live Meeting, Webex and Adobe Connect Pro are affordable options to set up these webinars.
- Become a News Source: Use your blog to track recent awards in catastrophic injury cases, including your successful results. Your blog should also contain links to helpful resources such as rehabilitation centers and support groups. Offer downloadable medical record release forms to your potential clients as a free service.
- Spread the Word: You need a social network presence. Sites like Facebook and Twitter allow you to engage with injured people and promote your helpful resources, i.e., news, webinars, blog posts. Twitter allows you to post mini-updates on favorable case decisions, awards and other useful potential client information. Don’t be afraid to include some personality in these posts. Promote your Twitter, Facebook sites on your company site.
- Marketing via SEO and PPC: In short, SEO practices help identify your content to search engine visitors looking for your specific information or keywords. Keywords like “catastrophic injury attorney” will draw search engines to your site. Pay-per-click advertising is the business of purchasing ads that appear to visitors who search these specific keywords. If you’re unfamiliar with paid search, you should read up on Google Ad Words and start with a small budget.
- Obtain a free local listing from a search engine such as Google.
General Legal Marketing Resources
- Advertise where your potential clients are. Yellow Pages, newspapers, billboards, rehab centers, movie trailers, radio and television each reach their own niches. Remember this includes cultivating a good relationship with the media. The more you are quoted or interviewed, the more potential clients see you.
- Referrals from other attorneys
