Auto Accident Attorney Marketing
Automobile accident victims seek legal advice on dealing with insurance companies, getting repair and medical bills paid, litigation and negotiating settlements. Marketing strategies need to reach these people at home, at work, or through community or social networks. They are looking for an attorney to counsel them regarding their legal rights, to negotiate with insurance companies and litigate their claims.
Online Marketing Resources
1. Establish Your Authority: Start a blog that answers clients’ most immediate introductory questions. For example, “Does My Insurance Policy Prevent Me from Suing for Bodily Injuries?” By answering their first questions, you establish yourself as a resource and worthy of consideration should they need representation.
2. Become a News Source: Use your blog to track recent awards in automobile injury cases, including your successful results, and changes in state no-fault insurance laws. By tracking news that’s relevant to your clients, you establish another touch point that could transition into new business. Offer downloadable claim forms and medical record release forms to your potential clients as a free service.
3. Spread the Word: You need a social network presence. Sites like Facebook and Twitter allow you to engage with injured people and promote your helpful resources, i.e., news, webinars and blog posts. Twitter allows you to post mini-updates on favorable case decisions, awards and other useful potential client information. Don’t be afraid to include some personality in these posts. Promote your Twitter and Facebook pages on your company site.
4. Marketing via SEO and PPC: In short, SEO practices help identify your content to search engine visitors looking for your specific information or keywords. Pay-per-click advertising is the business of purchasing ads that appear to visitors who search these specific keywords. If you’re unfamiliar with paid search, you should read up on this at Google Ad Words and start with a small budget.
5. Expand your Internet presence with listings and services from sites like Attorneys.com, Martindale.com, Lawyers.com, and LawyerMarketing.com.
6. Obtain a free listing on a search engine local business page such as Google.
General Legal Marketing Resources
1. Advertise where your potential clients are. Yellow pages, newspapers, billboards, movie trailers, radio and television each reach their own niches. Remember, this includes cultivating a good relationship with the media. The more you are quoted or interviewed, the more potential clients see you.
2. Referrals from other attorneys.
3. Don’t forget your state bar’s Attorney Referral Service.
4. Join local community organizations to obtain further contacts in the community.
