The Beehive State
Utah’s 3 million residents make it less densely populated than most other states; its rugged geography confines most of its population to just four metropolitan areas: Salt Lake City, which has a little over one million residents, and the cities of Provo, Ogden and St. George. These characteristics mean unique challenges and opportunities for legal marketing.
Job opportunities
Whether you are already in-state or scouting in advance, get a feel for who’s advertising and what’s available in Utah by checking in regularly at Internet sites such as Career Builder, Law.com, Law Crossing, Monster, Jobs.net, Counsel.net, American Job, Worldwide Legal Directories, and Indeed.
Use the resources of the Utah State Bar and local and regional bar associations such as the Salt Lake County Bar Association. Don’t overlook the specialty site, Legal Employment Search Site.
Nothing beats networking and personal contacts. Let your Twitter and Facebook friends know you are considering legal marketing jobs in Utah. Compile and update personal contacts. Network by attending events and building professional relationships. Ask people at your business school and college to introduce you to Utah firms.
Legal marketing isn’t only for firms. Market yourself by making sure your skills, talents and accomplishments set you apart from the crowd. Identify your strengths and let Utah firms know you are equipped to meet the state’s unique legal-marketing challenges.
Major firms
The American Bar Association reports approximately 6,500 attorneys have active practices in Utah. This means ample opportunities — as well a certain level of competition in a relatively small market.
Don’t be afraid to “cold call” both large and small firms. Let the paralegal staff, principals, partners and even secretaries and receptionists know you are available, talented and dedicated to their practices’ specialty areas. Utah’s notable legal firms include Kirton & McConkie, Parsons Behle & Latimer, Ray Qunney & Nebeker, Jones Waldo, and Parr Brown Gee & Loveless.
Landing the perfect legal-marketing job in Utah means understanding and meeting the state’s unique challenges for both you, the job seeker, as well as your potential employer. The recipe for success combines equal parts Internet savvy, personal networking and perseverance
