The North Star State
The state of Minnesota has an overall population in excess of five million people. According to Census data, approximately 60% of the population lives in the greater Minneapolis-St. Paul, which makes that area the most appealing in terms of job hunting. The rest of the population is spread over smaller towns and cities throughout the state. If professionals are interested in the field of legal marketing, here are a variety of resources in the state of Minnesota.
Job opportunities
Internet searching has become a very common way for people to look for jobs, rather than sending letters or traveling to locations too early in the process. Individuals can look for legal marketing opportunities on websites such as the Worldwide Legal Directories, indeed, Counsel.net, Career Builder, Jobs.net, Monster, and Law Crossing. Networking with professionals and organizations is also a crucial part of getting into this field, which is why it is helpful to investigate the Minnesota State Bar Association or the Hennepin County Bar Association. Research in legal marketing can also be accomplished by looking at sites dedicated to legal searches, such as the Legal Employment Search Site. Investigation can start with these various websites, but people also need to actively network, compile personal contacts and build professional relationships.
Major firms
If individuals are interested in legal marketing, they should think about contacting lawyers. According to the American Bar Association, there are over 22,000 active lawyers in Minnesota. This means that there are plenty of resources, but there may also be tough competition. Some of the more significant firms in terms of size and reputation include Dorsey & Whitney, Faegre & Benson, Fredrikson & Byron, Briggs and Morgan and Lindquist & Vennum. These are just a few of the more notable organizations in the state of Minnesota, and looking for positions in legal marketing should include thorough research into a large number of organizations.
Legal marketing jobs will not materialize simply by doing a few Internet searches. The sites here are a great way to get started. However, the resources provided are not meant to be an exhaustive list. While there are many resources online to help legal marketers, it is important to remember that many jobs are found through personal relationships and referrals. Those that are interested in finding a new legal marketing job should expand the sources above with a list of their own containing the names of colleagues, associates and business acquaintances. A note or email to a friend or former colleague may reveal opportunities that are even more effective than online resources.
