The Golden State
The state of California provides for a wide spectrum of legal marketing jobs due the size of the state and the population densities in various regions. California includes large tracts of open land, but it also has major metropolitan areas. This includes Northern California, which has major cities like San Francisco, Sacramento and San Jose. In Southern California there is Los Angeles, as well as Orange County, San Diego and the growing area of San Bernardino. The greater Los Angeles area has more than 12 million people, and the San Francisco area has more than 4 million citizens. With this in mind, here are some resources for finding jobs in legal marketing in the state of California.
Job opportunities
Individuals looking for legal jobs in California can search on Web sites like calawjobs.com and californiaattorneyjobs.com. You can also look on more general sites such as Monster, Career Builder, Jobs.net and the Worldwide Legal Directories. For additional opportunities, you can access the State Bar of California or bar associations from various cities or counties, such as Los Angeles or San Francisco. Also, there are legal search firms such as Seltzer Fontaine Beckwith. As with any job search, you can apply for jobs through these sites, but you also need to network, build relationships and be persistent.
Major firms
Listing the major firms in California is complex due to the number of practices in the major metropolitan areas. There are a number of firms that stand out due to their size and the fact that some have offices in multiple cities. Large California firms include Latham & Watkins, Gibson Dunn, O’Melveny & Myers, Morrison & Foerster, Paul Hastings, Orrick, Herrington & Sutcliffe and Pillsbury. With more than 222,000 lawyers in the state of California, there are an immense number of opportunities for legal marketing jobs.
These resources should provide a good starting point for those interested in California legal marketing jobs. While there are many resources online to help legal marketers, many marketing jobs are found through personal relationships and referrals. If you are interested in finding a new legal marketing job, you should expand the list above with a list of your own colleagues and business acquaintances. A short note to an old friend may reveal opportunities unmatched by less personal, online resources.
