Frequently Asked Law Firm Marketing Questions
From email campaigns to search engine optimization, LexisNexis® can help you successfully run a law firm Internet marketing campaign. We provide powerful law firm Internet marketing strategies and answer your frequently asked questions.
Together, we can help your law firm stand out through Internet marketing.
Q: Should I use services like link farms or send mass emails to prospective clients?
A: No. It’s best to only send email newsletters and other information to clients who have willingly volunteered their information to your law firm. Participating in mass or spam email campaigns, submitting your site to link farms, and other approaches considered to be under-handed can damage your online reputation quickly and keep you from achieving legitimate search engine rankings and benefits. Link farms, for example, violate the terms of service of most search engines and sites that use them are typically blacklisted.
Q: How do I make sure my page shows up at the top of search results?
A: By running an effective and professional search engine marketing campaign. There are many methods you can make use of, such as content-based SEO for organic searches, link exchanges, and pay-per-click for sponsored links. Good practice for lawyers is to target local keywords such as town and county names.
Q: How do I capture client information through my website?
A: You can incorporate a form that allows clients to request further information in the form of a newsletter or other email communication that is automatically sent from your firm. Clients will provide the information you request, such as name, email address, and possibly location details. This info can then be added to your database for future contacts and follow-up.
Q: Should I distribute a newsletter?
A: Yes! Newsletters are a great form of email marketing that really gets results and generates leads for your law practice. You can provide existing, former and potential clients that have signed up to receive your communications with relevant and timely law information about your area of practice, links, and other incentives to contact your firm and visit your website.
Q: What are some effective keywords I can use to draw clients to my content?
A: It’s generally agreed that good practice when identifying the keywords you want to utilize in your SEO campaign, you should choose terms that will get you results but at the same time aren’t being so heavily competed over that you’ll get lost in the shuffle (unless you really feel you can compete with the millions of other firms going after the same exact phrase – but this is rarely cost effective, especially in such a competitive market). One simple way to do this, especially for law firms, is to target local geographic keywords. For example, a construction worker injured on the job in Tennessee might be frustrated when all they can find in their search engine results for “workers comp” is lawyers located out-of-state. They will likely try to narrow their search down by locale, so if you’re based in Memphis and have appropriately targeted local keywords, there’s a good chance they will find you quickly.
