It may be difficult to imagine how fast technology changes, but for some consumers the traditional website as viewed on a computer is becoming a bit outdated. Some firms are just getting to the point where they have a website, only to find that some customers have gone mobile. Given the popularity and expansion of smartphones and tablets, customers are looking to gather information and interact with businesses through their portable device rather than wait until they get to a computer.
According to Greg Sterling in his article, Google Creates “GoMo” Portal to Help You Mobilize, organizations have a variety of new and innovative tools and vendors that will help them make mobilizing their site a reality. Rather than be intimidated by technological hurdles, firms can take advantage of tutorials, emulators and third-party companies. Some site mobilization can be done in-house, while certain situations may call for outsourcing the work.
If an organization decides to create a more mobile version of their website, they still need to create interesting and relevant content. For legal firms, this may include basic information about the organization and ways to contact various individuals. The mobile version of a website may also be a place where organizations promote their blog or other educational tools that may be of interest to consumers, who may eventually turn into clients.
Information in this post gathered in association with Asbestos Information.