Running a strong legal marketing campaign in today’s economy can be tough. However, there are ways to stretch marketing dollars, even for a small firm.
See if you can benefit from trying the following legal marketing tips:
- Use your ads again and again. Print an abundance of ads at the outset, and distribute them whenever they’re warranted.
- Don’t fix it if it’s not broken. If your current legal marketing campaign is working, don’t spend money to change it.
- Don’t get too fancy. An expensive, glossy pamphlet can look overdone and excessive. Don’t worry about what other firms are producing. Keep yours simple and professional.
- Try using modular product literature. If your firm can’t afford to produce different brochures for each service you offer, create a basic brochure with sections for specific services. This approach also makes changes in the future easy, as they can be typeset and placed in your existing template.
- Draft articles on specific topics and use them for supplementary sales literature. Article reprints are inexpensive and actually look more credible than self-produced promotional ads.
- Explore other legal marketing alternatives. Try new-product press releases, banner advertising and natural search.
- Hire freelancers, rather than expensive agencies. There are many talented consultants, photographers and writers whose costs and expertise will fit your budget.
- Do it yourself. Try handling certain tasks in-house, and utilize agencies for tasks that require their expertise.
- Reuse content, text and images. A photo used in an ad now may be useful in your annual report or a later promotion.
- Pay vendors on time. You’ll avoid late charges and foster goodwill to earn fairer prices in the future.
Ready to start planning your legal marketing strategy? Rely on BestLegalMarketing.com for more info on Internet marketing, e-mail marketing campaigns and more!
About
Dori Eldridge manages the network of blogs created by LexisNexis to promote community within the legal marketing realm, and educate clients and those new to marketing on the most effective ways of getting your name out into the world. She brings 12 years of online marketing experience to the party.
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