If you’re looking to build your law firm’s online reputation while giving your SEO a boost, it’s smart to take advantage of author tags. In fact, this is one of the best ways to validate yourself as a knowledgeable legal blogger and get acknowledged for creating great content. To get a better idea of the advantages of author tags, it’s helpful to understand some of the major benefits.
The advantages of author tags
The fact that you can lend an air of credibility to yourself as the original author of legal content is perhaps the biggest plus of using author tags. While it was difficult to prove who an original author was in the past, author tags solve this problem. To accomplish this, each original law article you create will have a picture link to your Google+ profile to prevent confusion. Doing so gives you the opportunity to build authority over time.
Another advantage is the SEO boost you should get. By using author tags in your content, this will let Google know that you were the first one to create that content. Setting this precedent comes in handy when other websites try to use your content without giving credit to you. Without author tags, it’s possible for “scraper sites” to duplicate your articles and climb the rankings. Using author tags tells Google that you are the original author and any attribute credit to you. This can prevent scraper sites from rising above you in rankings using your own copy. If an Athens, GA bankruptcy lawyer used these tags, he would protect himself from others plagiarizing his content and would ensure a reasonable position in search engines.
Using author tags also makes it much easier to locate your content online. Basically, author tags allow you to find any websites that have posted your content. This is beneficial because you can track your exposure and ensure that no low-quality websites are using your copy without your permission or linking back to your content.