Legal Marketing Articles

Archive for November, 2011

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Social Media’s Impact on Search Volume

Thursday, November 17th, 2011

Social media has had a major impact on Internet traffic, user behavior and search volume. This has forced organizations to dedicate a great deal of time and energy to their web strategy if they want to attract new customers and stay in touch with current clients. Today, organizations need to monitor and incorporate various types of social media into their web strategy, as users spend so much time communicating via these services.

The article, Using Social Media to Get Ahead of Search Demand, suggests that firms needs to engage in a level of “social listening” when they monitor web behavior. This means that the words that are trending on social media sites are also the words that may be good keywords for search engine traffic. In order to take advantage of trending topics, firms must be ready to track and adjust to various keywords and phrases in real time.

Tracking this type of information is very important in a technology-driven world, and organizations should stay attuned to various social media outlets. However, they still need to make practical decisions as to what the traffic means and how the organization should react. The firm must work hard to understand the human needs of their clients and tailor web marketing accordingly.

Information in this post gathered in association with Mesothelioma lawyers.

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Top SEO Tips Even Your Mother Would Love

Tuesday, November 15th, 2011

Search engine optimization (SEO) is the lifeblood of a website, as firms need to do everything in their power to draw traffic to their site and attract new clients to their organization. The best SEO practices can encompass a wide variety of activities, and savvy firms will stay attuned to current trends in Internet marketing. Technological solutions must be combined with good content to create a site that is appealing and easily found by customers.

In his article, 55 Quick SEO Tips Even Your Mother Would Love, Richard Burckhardt addresses a number of smart suggestions for improving SEO. One of the key tips is to keep content fresh so that new and unique information make the site more likely to be found. This is something that should be considered from the beginning, as a site should be constructed with SEO in mind.

For those firms that don’t change their content very often, Burckhardt suggests adding a blog so that search engines can find new content and the organization can refresh their web presence. It can be helpful if the leader of the organization is doing the blogging. Finally, firms have to make sure that there are links to other material, as this will hopefully inspire other entities to link back to the firm. Ultimately, SEO practices should constantly be applied to all aspects of the website, so that content does not become stagnant and the firm maintains a presence online.

Information in this post gathered in association with Missouri divorce lawyers.

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Being Social – Legal Marketing and New Media

Tuesday, November 15th, 2011

Consumer use of social media continues to increase.  Politicians, government, and businesses are working to satisfy the needs of those who buy their pitch or their products via networking and an online presence.  How are law firms working with that trend to improve their profile and their bottom line?

Legal websites have become a significant resource for individuals and businesses seeking legal representation and information helpful to their needs.  While personal referrals are still marketing gold, attorneys are discovering that informative and well-presented web pages lead to new clients. As attorneys work to expand their presence onto the web and into social media, they are able to develop entry points to their services that naturally grow and amplify in a networked environment.

Effort and creativity needed

Cultivating social media requires ongoing effort and creativity.  Zachary Sniderman at Mashable comments on the ways lawyers use social media to expand and enrich, as well as advertise their practice.

In the move toward mobile and online networking sites such as Facebook, Twitter, LinkedIn, Delicious, and the new Google + 1, entirely new questions and opportunities will reveal themselves as the use of new media becomes common.  Any business or law firm looking to explore social media needs to be aware of several key issues:

  • Defining goals and focus remain important as in other types of marketing
  • Social media is about interaction, and adding value—not just advertising
  • Reciprocity is important—reach out to others as you would have them reach out to you
  • The legal terrain of social media is unclear—ethical concerns and advertising disclaimers require attention
  • Legal websites have already changed the delivery of legal information.  How might social media change the delivery of legal service?
  • Social media is ripe to provide opportunities for professional and strategic collaborations—what changes can we expect in five years?

Never static, the world of social media is organic, changing with a thought, a viral comment, or a new idea.  Tightly managing that environment is close to impossible, but prudently adding to the conversation can increase your profile, and enhance the visibility of your legal services within the new mainstream of social media.

Each Buffalo child support lawyer has extensive experience helping clients successfully navigate marital dissolution, asset division, and custody issues from start to finish with high quality representation and compassionate legal service.

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Experiment with the Title Tags of Your Poor Performing Pages

Sunday, November 13th, 2011

The title tag can be a key identifier for a web page, which makes wording and length important for firms that want to draw a lot of user traffic to their site. If the title tag is too long or over-worded, the content may be lost in search engines, Twitter feeds and user searches. The key for firms is to pick the information that is most crucial, and in many cases each word should be scrutinized.

However, this does not mean that organizations should be hesitant to put key data in their title tags. As Aaron Wheeler notes in his article, Title Tags – Is 70 Characters the Best Practice?, guidelines are not necessarily hard-and-fast rules. Web content should be written for the user, which is why organizations should pair their web strategy with a general understanding of their clients and potential customers.

An important strategy is to keep important keywords early in the title tag, so that both search engines and users recognize them. There is value in some amount of experimenting over time, but firms should be careful that they have proper tools of evaluation in place. A title tag that is too long is not automatically a major problem, but it does represent an area that might need some work.

Information in this post gathered in association with a car accident lawyer New York.

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