Email can be a powerful tool in the hands of a marketer, but the delete key of the user can quickly defeat that power. In his article, Priority Inbox and Overcrowding – How Can Your Email Stand Out?, Matthew Hayes writes that organizations will continue to use email as a cost-effective way to reach a broad group of potential clients. Therefore, here are a few ideas on how to make email stand out.
Creativity, not gimmicks
Technology is important, but words and phrases are still a key part of marketing. When creating email content, verbiage should be scrutinized for relevancy and efficiency so that users are more likely to open emails.
Less is more
Time is often short in a busy workplace, which is why marketers must get to the point as soon as possible. Key points and links should appear early so that email readers do not lose interest halfway through the email.
Mass-emails may be appealing, but there is still great value in sending directly to particular clients who have been contacted through other mediums. Email protocol is increasingly sophisticated, and undesired emails may end up in a junk folder rather than in front of a user.
As with other marketing strategies, timing is very important. Even well conceived emails can be unwelcome if sent at the wrong time. Therefore, firms must assess the proper season and time period to send email so that organizations can maximize a positive response.
Information and data contained in this post gathered in association with a Lake Charles auto accident lawyer.