A solid client base is the foundation of a successful law firm. The more legal services you offer, the more clients you obtain, the more business you bring to your firm. Bottom line. By keeping a steady list of loyal clients, the chances of referrals increases which – once again – brings more business to your firm.
Like all businesses, clients – or customers – develop an opinion about the services they receive. Clients’ judgments about the lawyers or firm that has helped them can make or break a firm’s reputation.
For example, if a divorce attorney overcharges, is consistently late for meetings or is constantly hard to reach, his or her client will not want to work with that attorney again and will express a bad opinion of him or her to anyone they talk to about the situation. As a result, all of those people that hear those bad things about the firm – that can also been seen as potential clients – will have no desire to seek legal help from that firm and will ultimately hire other competing lawyers.
Thus, clients’ positive testimonials and personal stories are an extremely important aspect to successfully market your law firm. As part of a good marketing strategy, all law firms should make sure to have a page of their websites dedicated only to successful client stories. This will show potential clients that they will be pleased with the service they receive and will ultimately boost the chances of more clients wanting to work with your attorneys.