Reach more clients when you Tweet with Hashtags
Twitter is an great way to get your name in front of people on the web. You don’t need a large following, as with traditional marketing efforts, just networking with the people you know can bring you leads or referrals.
But what if you do want to reach a larger audience, or you are getting overwhelmed trying to stay in touch with everyone, or you have different topics for different groups? This is where hashtags (#) come in.
A hashtag is just the pound symbol – # – followed by the name used to broadcast to a specific group. For example, you can have #lawyer or #attorney. Anyone that is set up to follow that tag will then receive your tweet.
Check out www.hashtags.org to see if a group exists by using their search box. And if there isn’t a group already, then create a new one by tweeting it. Just use the #hashtag in your post.
Let’s say you have multiple areas of practice and want to send a tweet, but it is only meant for a specific group of people. You can create a hashtag for #duilawyer and then a #drugcrimelawyer to tweet each potential client group separately. Although it is possible, you probably wouldn’t use #frensodrugcrimelawyer even if you are a Fresno Drug Crime Lawyer. The number of people following this tag is probably small, if any at all.
Keep your tags short. Sticking with our Frenso-CA-lawyer-theme, if you are a domestic violence attorney in Fresno and you have a tag like #fresnodomesticviolenceattorney, consider using abbreviations. This tag is too long and takes up a lot of your characters. You’re better off with #domesticviolence or even #domviolence.
There are some commands that you need to be familiar with some you can broadcast your message to the people who want to read it. Here are some of the key commands:
- Follow #tag – lets you follow all updates tagged with #lawyer.
- Follow username#tag – subscribe to all updates from a certain person that is sent to a group.
- #tag message – Send a message or question to the group.
- #tag !message – Send a message only to people who are subscribed to updates from #tag.
- Leave #tag – Unsubscribe from the group. If your friends are subscribed to this group as well, you’ll still get messages from them that include updates for the group through your friends.
- Remove #tag – Unsubscribe from the group and from friend messages that include this tag.
How Important are Client Testimonials?
A solid client base is the foundation of a successful law firm. The more legal services you offer, the more clients you obtain, the more business you bring to your firm. Bottom line. By keeping a steady list of loyal clients, the chances of referrals increases which – once again – brings more business to your firm.
Like all businesses, clients – or customers – develop an opinion about the services they receive. Clients’ judgments about the lawyers or firm that has helped them can make or break a firm’s reputation.
For example, if a divorce attorney overcharges, is consistently late for meetings or is constantly hard to reach, his or her client will not want to work with that attorney again and will express a bad opinion of him or her to anyone they talk to about the situation. As a result, all of those people that hear those bad things about the firm – that can also been seen as potential clients – will have no desire to seek legal help from that firm and will ultimately hire other competing lawyers.
Thus, clients’ positive testimonials and personal stories are an extremely important aspect to successfully market your law firm. As part of a good marketing strategy, all law firms should make sure to have a page of their websites dedicated only to successful client stories. This will show potential clients that they will be pleased with the service they receive and will ultimately boost the chances of more clients wanting to work with your attorneys.